Dec 3, 2014
Rachel M. Crumbley | Director of Marketing and Public Relations | Callaway Gardens
Direct: 706-663-5187 | Main: 706-663-6881 or 1-855-421-3120 | Fax: 706-663-5068
Email: rcrumbley@callawaygardens.com
Mailing Address: PO Box 2000, Pine Mountain, GA 31822-2000
www.callawaygardens.com
WHO:
One icon visits another. World-famous Budweiser Clydesdales, representatives of Anheuser-Busch for more than 70 years, will help kick-off Fantasy In Lights' opening weekend with a visit Callaway Gardens.
WHAT:
LaGrange Grocery Company is sponsoring a visit from the Budweiser Clydesdales, one of the world’s most recognizable symbols. The “gentle giants” have been ambassadors of Anheuser-Busch since 1933. The public is invited to stop Callaway Gardens to view and take photos with the Clydesdales.
WHEN & WHERE:
Sunday, December 7, 2014 (Weather Permitting)
3 p.m. to 5 p.m.
Callaway Gardens (Use Fantasy In Lights/Beach Entrance on U.S. Hwy. 27)
COST:
There is no cost to enter the Beach area where the Clydesdales will be positioned. The Christmas Village will be open for shopping and purchase of Fantasy In Lights (runs nightly through Dec. 30, www.callawaygardens.com).
FEATURE IDEAS:
* Talk with the Clydesdales handlers about what it takes to prepare these majestic beauties for more than 500 appearances annually.
* Show how the horses are bathed, brushed and braided in a visual behind-the-scenes grooming piece.
* Illustrate the fascinating history of the Budweiser Dalmatian – the official mascot of the Clydesdales since the 1950s.
* Explain what it takes to be part of the famous hitch. As a symbol of Budweiser quality, horses must meet strict requirements to be chosen as a Budweiser Clydesdale.
* Clydesdale Fact Sheet available upon request.
MEDIA INFORMATION:
Clydesdale Information Contact:
Valorie Steele Smith
Customer Service Administrator
LaGrange Grocery
706-884-7325
On-Site Callaway Gardens Contact:
Rachel Crumbley
Public Relations Manager
Callaway Gardens
706-663-5187